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Don't Miss SFPA's Midyear Meeting May 14-15!
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April 18, 2008 Editor to Speak at Midyear Meeting Craig Webb, editor of ProSales, the leading publication for lumber and building material executives, traveled across the country for the past 18 months talking to dealers about how green building will affect the way they do business. He will share his insights on how the green movement will impact wood products producers at SFPA’s Midyear Meeting May 14-15 in New Orleans.
If you haven’t already done so, the time to sign up is now. Click here to see the complete meeting agenda and here for a registration form. The meeting will be held at the Westin New Orleans at Canal Place. If you encounter problems reserving a room, please contact Dianne Breaux at 504/443-4464, ext. 225, or by e-mail at dbreaux@sfpa.org. |
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New Orleans Home Will Showcase Member Products
A Tour of Green Homes is among the events
offered by the National
Association of Home Builders’ National Green Building Conference May 11-13
in New Orleans. One of the featured homes will do more than
demonstrate green building techniques – it will also show the advantages of
using raised floor
“We call it an ‘extreme’ environment because these homes face hurricane-force winds, a higher risk of flooding and Formosan termites, which are highly aggressive,” said Richard Kleiner, SFPA’s director of treated markets. “The Southern Pine Council is working with a local builder to show how using raised floors and treated wood products can overcome those threats.”
A full-page ad listing the benefits of raised floors and explaining that wood is an “earth-friendly choice” will appear in a booklet to be received by tour participants. The ad also lists the SPC member companies that have donated products for the project. Click here to see a copy.
NAHB expects record attendance at the conference. Visit www.nahb.org/greenbuildingconference for the agenda and details on how to register. For more information about the home that SPC is helping sponsor, contact Richard at 504/443-4464, ext. 211, or by e-mail at rkleiner@sfpa.org. |
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Welcoming a New Member
SFPA
welcomes Tumac Lumber Company
of Portland,
Ore., as a new Associate member. Tumac specializes in wood products
sourcing and marketing and serves all major international wood products
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LAT Convention Draws Dealers Approximately 400 lumber and building material dealers, manufacturers and others attended the Lumberman’s Association of Texas Convention last week in San Antonio, Texas. Russell Richardson, SFPA’s director of industrial markets, represented the Southern Pine Council at the event. “This is a regional show that allows SPC to display the support literature it publishes for members throughout the supply chain,” Russell said. “Many dealers, distributors and manufacturers, including some of our members, passed by the booth to pick up our literature to assist their sales and marketing efforts.”
Russell also reports hearing some optimism in his conversations with attendees. “I heard some positive comments that volume is up and sales are being made,” he said. “That could be a sign that our industry is weathering the demand. For a down market, the show seemed quite upbeat.”
LAT is affiliated with the National Lumber and Building Material Dealers Association and draws its members from Texas and Louisiana. SPC promoted raised floor construction at the event. |
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Consumer Media Receptive to Southern Pine The versatility of Southern Pine products continues to interest editors of national consumer magazines, reports SFPA Vice President of Communications Richard Wallace, who toured New York City publishing houses last week seeking editorial projects to feature Southern Pine. Many of the discussions centered on green building topics.
Country Living’s “House of the Year” for 2009 is a four-story townhome now under construction in the mountains of West Virginia, part of an upscale ski community. The architect is interested in Southern Pine double-beaded material for the ceiling in the master bedroom, accenting exposed wood beams made from reclaimed timbers. A vaulted box beam ceiling in the great room is another opportunity to feature Southern Pine boards. Meanwhile, Good Housekeeping continues the “green” renovation of a three-story townhome in New York City’s historic Harlem neighborhood. Certified Southern Pine products are in the mix to be considered for wall paneling and flooring. Richard followed up with This Old House, who had contacted SFPA staff for facts and photo captions for a feature about staining treated wood decks, scheduled for the May 2008 issue.
Richard reports the project editor at Woman’s Day Special Interest Publications was happy to receive a CD of photos showcasing treated Southern Pine applications, while the senior home editor at Martha Stewart Living was impressed with samples of Southern Pine patterns, especially log cabin siding. He also provided samples of treated porch flooring and decking plus a package of reference literature to the staff at Martha Stewart Outdoor Living. Editors favor the new lighter-in-color treatments that enhance the use of paints and stains. In several conversations, they relayed readers’ complaints about the performance of costly composites, mostly about stains, surface mold and thermal properties.
“These magazines represent a combined readership of more than 28 million Americans,” Richard said. “Any mention or photos of Southern Pine products in these pages goes a long way toward convincing consumers of Southern Pine’s beauty, durability and versatility. Editors look to SFPA and the Southern Pine Council as a reliable source for facts, photos and materials for their projects.”
For more information, contact Richard at 504/443-4464, ext. 236, or by e-mail at rwallace@sfpa.org. |
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Copyright © 2008. Reproduction in whole or in part, by electronic or mechanical means, without written authorization from SFPA is prohibited. |
In addition to overseeing ProSales,
which goes to 36,000 dealers, distributors and wholesalers, Craig publishes
a weekly newsletter titled ProSales Business Update, manages the
ProSales Web site and writes a blog column called “WebbLog.” He has more
than 30 years experience as a reporter, editor and manager at the Wall
Street Journal, McGraw-Hill, United Press International and a variety of
magazines, newsletters and newspapers. He began specializing in business
journalism about 20 years ago. He will speak on “The Business of Green”
during the Southern Pine Council meeting on the afternoon of May 14.
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