EXPO 2009

June 11-13, 2009

in New Orleans

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February 27, 2009

Expo Promotion Rolls into High Gear

Some 55,000 people involved in the forest products industry will receive a brochure through the mail this week with everything they need to know to sign up for Expo 2009. The 30^th Biennial Forest Products Machinery & Equipment Exposition takes place June 11-13 at the Morial Convention Center in New Orleans. The brochure covers registration details, hotel reservation information and the Expo University Conference Program. It also provides tips on parking and transportation. And perhaps most important for those coming to New Orleans for the first time, the brochure offers a list of places visitors might want to see and experience.  As the brochure says, “A little cajun spirit, some creole spice, tons of history and art, mouth-watering food, jazz, soul and zydeco. Mix it all together and you get the magic and wonder that is New Orleans.” SFPA hopes to see you there in June. For more information, contact Exposition Director Eric Gee at 504/443-4464, ext. 214, or by e-mail at egee@sfpa.org.

Television Segments Feature Raised Floors

Three series of television segments promoting raised floors will debut in the coming weeks. One series features the raised floor homes built through Project Home Again in New Orleans, and the other two are based on work being done by SPC and APA with Habitat for Humanity affiliates in Mobile, Ala., and Vero Beach, Fla. The segments featuring Project Home Again will air every other Tuesday beginning March 3 during the morning news broadcast on CBS affiliate WWL-TV of New Orleans.  The Mobile Habitat segments debut March 15 on CBS affiliate WKRG-TV and appear weekly for 17 weeks, rotating between the morning and evening news broadcasts. The spots will also make a 12-week run during “Today’s Homebuilder” on Saturday mornings. Beginning March 31, the segments produced in conjunction with the Vero Beach Habitat project will be seen on five consecutive Tuesdays during the “Today Show” on NBC affiliate WPTV-TV in West Palm Beach, Fla. The segments are each two minutes long.

SFPA Vice President of Communications Richard Wallace and APA’s C.W. Macomber shot two segments for the Vero Beach series this week. Richard explains Raised Floor Living’s involvement with the Habitat projects and C.W. discussed the wind-resistance of wood-frame homes. For more information, contact Richard at 504/443-4464, ext. 236, or by e-mail at rwallace@sfpa.org.  

SFPA on the Road

SFPA staff members frequently take to the roads and airways to tell Southern Pine’s story to builders, designers, building inspectors and other key segments of the building industry. Here’s a look at some upcoming events.

·  Richard Kleiner, director of treated markets, will promote using raised wood floors at the Building Officials Association of Louisiana Annual Conference, March 1-3 at the Hilton in New Orleans. The Southern Pine Council will also host officials for a tour of the “Pontalba House,” a home sponsored by SPC to demonstrate how raised floors and treated wood products help protect homes from the extreme environmental conditions found in New Orleans and other coastal areas. Richard will promote Southern Pine outdoor decking products at the JLC Live Residential Construction Show, March 20-21 at the Rhode Island Convention Center in Providence, R.I.

·  Russell Richardson, director of industrial markets, will showcase raised floors at LAT’s 123rd Annual Convention, April 2-4 at the Galveston Island Convention Center in Galveston, Texas. He will promote Southern Pine interior flooring products at NWFA Convention, April 28 through May 1 at the Long Beach Convention Center in Long Beach, Calif.

·  Cathy Kaake, senior director of engineered and framing markets, will communicate the advantages of raised floors at the Louisiana Floodplain Management Annual Spring Conference, April 22-24 at the Holiday Inn in Covington, La. Cathy will deliver a presentation titled “Elevating the Smart Way” and will also provide additional information from a Raised Floor Living exhibit.

FPS Convention to Focus on Sustainable Products

An item on the agenda for this year’s Forest Products Society convention might be of special interest to SFPA members. In the convention’s general session, attendees will hear from leading architecture firms on the innovative uses of forest products and sustainable design. Meeting organizers say the speakers will highlight some of their creative projects and then challenge attendees to develop forest products with new attributes, forms, assembly methods, aesthetics and sustainability metrics. “This will be a stimulating forum to help forest products industry, academic and government professionals explore new uses and architectural applications for wood materials,” said FPS in a news release. The 63^rd International Convention will be held June 21-23 at the Doubletree Hotel Boise-Riverside in Boise, Idaho. Click here for more information.

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