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February 8, 2008

Brochure Explains Why Dealers Should Promote Raised Floors

A new brochure fresh off the press this week will help Southern Pine Council member companies educate dealers on the benefits of promoting raised floor systems. The brochure’s cover tells dealers “Raised Floor System Grows Lumber Sales,” while the inside pages tout the numerous benefits raised floors provide builders and homeowners. There’s even an explanation of why the wood-framed raised floor is the “Wise Choice for a Sustainable World.”

“This brochure is an easy-to-deliver medium for communicating why dealers should feel confident about promoting raised floor systems,” said SFPA Director of Treated Markets Richard Kleiner.  

To request a copy of the brochure, contact Richard Wallace, SFPA’s vice president of communications, at 504/443-4464, ext. 236, or by e-mail at rwallace@sfpa.org. Click here for a PDF copy of the brochure (the PDF file will not appear or print in the same format as the actual brochure). Members can also contact Richard Wallace to order free copies of the brochure for distribution to their customers. The eight-panel brochure can be mailed in a standard No. 10 envelope. The brochure’s back cover includes a space where member companies can imprint their sales contact information.

EXPO 2009 Exhibit Packets in the Mail

Exhibitors can expect to see a kit with everything they need to know about signing up for EXPO 2009 in the mail over the next week or two. “We anticipate a great show in 2009,” said EXPO Director Eric Gee. “We will return to New Orleans for the first time since 1991, and the city is looking better than ever.”

SFPA is also introducing a new priority rating system this year that allows exhibiting companies to receive points for booth size at EXPO 2007, SFPA membership and participation in EXPO since 1995. SFPA Associate members enjoy priority exhibit space selection, advance hotel reservations and expanded listings in the show program. If you’re interested in exhibiting and don’t receive the 2009 exhibit sales packet by Feb. 17, please notify Eric at 504/443-4464, ext. 214, or by e-mail at egee@sfpa.org. For more information about the priority rating system and to download an SFPA Associate membership application, visit www.sfpaexpo.com/exhibit.   

SPC Promotes SP Flooring at Surfaces

Russell Richardson, SFPA’s director of industrial markets, represented the Southern Pine Council at Surfaces 2008, a floor covering trade show that draws retailers, distributors, architects, designers, builders, installers and manufacturers from around the world.  Despite the slow housing market, Russell reports quite a few builders and remodelers attended last week’s show in Las Vegas to get the latest product information. “Many companies marketed the environmental aspects of their products,” he said. “At our booth, we fielded questions regarding the certification of Southern Pine lumber and the ‘greenness’ of our products.” 

Locating sources for Southern Pine products was another topic of interest. Distributors and builders from California and a few from Hawaii expressed interest as did buyers from international locations ranging from Honduras to China. “We are working with these buyers to help them locate producing members of the Southern Pine Council to fill their orders,” Russell said. “Now is a good time for Southern Pine producers to be looking offshore for business.”

Newsletter Pause Next Week for IBS

With the largest homebuilding trade show in the world set to kick off next week, several SFPA staff members will head to Orlando, Fla., to represent Southern Pine. Since the group will include SFPA Communications Manager and newsletter editor Georgiann Gullett, there will be no newsletter next week.

And for those of you planning to attend the 2008 International Builders’ Show, Feb. 13-16 at the Orange County Convention Center, don’t forget to drop by the Southern Pine Council and APA’s joint exhibit in booth #2783. SPC members are also invited to attend a breakfast that SPC and APA will cosponsor for trade media on Feb. 15. Please RSVP to SPC public relations consultant Kim Drew at kimdrewpr@bellsouth.net.

The next issue of SFPA Newsletter will be delivered on Feb. 22 with a full report and photos from IBS.

Lumber Quality Workshops Set for March

The Lumber Quality Institute will sponsor two workshops next month. The 26^th Annual Lumber Quality & Process Control Workshop is scheduled March 3-4 followed by the 21^st Annual Lumber Quality Leadership Workshop on March 5-6. Both will be held at the Embassy Suites – Perimeter Center in Atlanta, Ga. For more information, visit www.lumberquality.com or contact the institute at 541/231-8628 or by e-mail at assistance@lumberquality.com.

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